The Age of Customer Equity

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Data-driven Strategies to Build a Sustainable Company



Use customer value data to focus expenses and internally align your team.

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Allison Hartsoe
 

Allison Hartsoe has the experience and passion for analysis that allows her to see future trends and relate it all the way back to the tactical moves her clients need to make today. She has built and executed digital customer analytics strategies for dozens of Fortune 500 customers throughout her career. She has been published in Forbes.com, MIT Technology Review, and Fast Company. You can listen to her interview successful customer-centric executives on her podcast, the Customer Equity Accelerator.


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The Age of Customer Equity Praise Reviews

  • Peggy Winton

    "There's no lack of information or data coming from customers in today's hyperconnected world. And it's in your customer data where you will find the right answers to those hard business decisions. Allison has a unique gift for looking at and reading data in a way that brings it to life. In The Age of Customer Equity, she lays out the roadmap for you and your teams to learn from, delight, and keep customers coming back."

    Peggy Winton, President/CEO at Association for Intelligent Information Management

  • Richard Whitt

    "As a true industry insider, Allison Hartsoe has been at the frontlines of the dawning of the Customer Era. In her new book The Age of Customer Equity, Allison shows every current and prospective business leader how a customer-centric transformation provides companies with big-time payoffs. Read her book, and acquire the tools you will need to listen to, learn from, and grow with your customers."

    Richard Whitt, Founder of Deeper Edge LLC; President of GLIA Foundation; Mozilla Foundation Fellow; strategic advisor to tech startups

  • Joe Megibow

    "I’ve followed Allison’s career for more than a decade, and her relentless focus on helping companies discover the value of their customers has been remarkable. This book captures much of what she has observed and learned and presents it in a compelling and actionable form. Even as a student of customer equity myself, I was quickly reminded of how much untapped opportunity remains."

    Joe Megibow, CEO at Purple Innovation

  • Jeff Nemeth

    "Allison Hartsoe knows how companies move through a customer-centric transformation and the massive payoffs they see. In The Age of Customer Equity she shares the tools you need to listen to, learn from, and grow with your customers."

    Jeff Nemeth, Executive Director, Global Ownership Lifecycle, Ford Motor Company

  • Lea Pica

    "Allison is the first expert I think of when it comes to measuring and maximizing customer lifetime value. She perfectly distills her expertise into a book that is the MBA in customer-centricity every executive sorely needs."

    Lea Pica, Data Storytelling + Presentation Advocate, Speaker, and Trainer, Story-Driven Data by Lea Pica

  • Jose Murillo

    "Allison Hartsoe is the industry insider you need in your corner. Her first-hand experience working with dozens of Fortune 500 brands and start-ups is distilled in The Age of Customer Equity."

    Jose A. Murillo, Chief Analytics Officer, Grupo Financiero Banorte

  • Neil Hoyne

    "Allison Hartsoe understands what it takes to move through each stage of your brand's customer-centric transformation and the ultimate rewards. In The Age of Customer Equity, she provides in-depth insights into the stages of listening, learning, and growing with your customers."

    Neil Hoyne, Chief Measurement Strategist at Google, Senior Fellow at Wharton, Author at Penguin Random HouseDescription goes here

  • Jeffrey Hayzlett

    "We’ve always known data was a treasure trove of information, but we never stopped to analyze the depths of its value to businesses everywhere. The game has changed – from eyeballs and ears to hearts and minds and data is what allows you to make that customer connection even more valuable. As an expert in the field, Allison’s book explores how integral customer centricity has become to increase value and the connection between brands and customers. Data is your conduit; customer satisfaction is your end goal."

    Jeffrey Hayzlett -- Primetime TV & Podcast Host, Speaker, Author and Part-Time CowboyDescription goes here

  • Rich Fox

    "Moving your company through a customer-centric transformation is no easy feat. It requires listening to your customers, learning from them, and leading with the right data. As leaders, we have to confront the resistance to change, avoid the pits of reporting dispairs, and there's no better way of accomplishing that than to do the work. Allison has decades of experience in data analysis and has delivered a master class on going from a product-centric company to a customer-centric one."

    Richard Fox, Analytics | Business & Data Strategy | Data Science | CAO | CFO | Adjunct ProfessorDescription goes here

From the boardroom to the war room, use customer value data to focus expenses and internally align your team.

For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones.

In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time. The interviews and case studies will shine a light on the successes and struggles of consumer-centric leadership to give you a sense of reality and arm your strategic thinking. Hartsoe teaches you how to:

  • Pinpoint where your organization is, what you should be thinking about, and how to know when your company has graduated from one stage to the next

  • Uncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your time

  • Align your teams to clear hurdles and create long-term nine and 10-figure gains

  • Spot the largest vulnerabilities in your company, diagnose what you need, and build a journey to a more powerful customer-centric future

Get ready to join today’s fastest-growing firms as you learn how to connect with and please valuable customers by fitting into their busy lives.